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Term Effective:
Fall 2009
The requirements for this program of study are effective beginning the
semester shown above. If you began working on this program before the
effective semester, you may not be affected by the changes. Consult with the
program contact person or the department chair to determine your eligibility to
complete the program under previous requirements.
Associate Degree Requirements:
The major is one of several requirements students need to
fulfill in order to be awarded the Associate Degree, the highest level of
academic achievement recognized by Santa Rosa Junior College. Please note that all
of the following requirements must be met in order for the degree to be
conferred:
Description:
The Wine Studies major, with four concentrations, Wine Evaluation and Service, Wine Business and Marketing, Wine and Vines, and Enology, is designed to prepare students for a variety of positions in the wine industry.
In Wine Business and Marketing, students learn many aspects of wine business sales and marketing to effectively market and promote wine, including solid agriculture business classes: computer applications, wine business management, sales and communications, marketing and wine sales and distribution.
This program prepares students to pursue a variety of possible wine industry jobs that range from sales representative, direct sales manager, and regional sales manager to wine advertising sales, fine wine sales representative, public relations and marketing coordinator, and wine merchandiser.
For students interested in the Wine Studies: Wine Business and Marketing Certificate of Achievement Program, please see SRJC's certificate website.
Please see the Agriculture and Natural Resources Department Web site for more information.
It is important that students who are completing an Associate Degree and desire to transfer to a four-year
institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are
intended to align with lower division major preparation required by California public universities,
specific lower-division major requirements vary among individual campuses. See a
counselor,
visit the Transfer Center,
and check Guides For Transfer in Specific Majors,
and ASSIST to review transfer preparation guides for specific schools and majors.
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